About Portofino Pool Services & Outdoor Living

Portofino Pool Service & Outdoor Living has provided maintenance, repair and renovation services for commercial and residential facilities all over northern Florida and beyond for nearly 60 years. For all of our clients, our goal is to make sure that you have a five-star experience, and are never inconvenienced by any aspect of your waterscape facilities – including the people who service it!

Click any link here to find out more about Portofino Pool Service & Outdoor Living:

Headquartered in Jacksonville, FL, Portofino Pool Services & Outdoor Living is the leading provider of commercial and residential pool services in the state. Contact Portofino today and experience our philosophy and The BluDiamond StandardSM.


Portofino offers all of the following services throughout Northeastern Florida:

Click any link above for more details.


Portofino Pool Service & Outdoor Living has developed the ultimate standard for swimming pool and backyard maintenance, repair and renovation. Known as “The BluDiamond StandardSM, it comes with a GUARANTEE that you’ll be happy with our services. It’s exactly what you would hope for, and the best you’ll find anywhere. Stated simply:

No ifs, ands, or buts. No argument.
If it’s not right and you’re not happy, we’ll fix it!

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Originally founded in 1956, following is a summary of some of the key milestones we’ve achieved over our 60 year history:


2015 – Portofino Pool Services & Outdoor Living Rebrands and unveils a refreshed logo and identity.

2012, 2013, & 2014 – Nominated as one of the Florida Companies to Watch, an elite group of nationally recognized businesses.

2012 – Portofino University begins offering eLearning (online) courses.

2011 – Portofino receives the U.S. Commerce Association’s Best of Jacksonville Award in the swimming pool category in 2009, 2010 and 2011.

2008 – Portofino University is founded, offering courses from both The Association of Pool and Spa Professionals® and the National Swimming Pool Foundation®

2005 – Portofino University training center founded

1996 – The Manilla Family acquires Al Jackson Pools; Portofino Pool Services & Outdoor Living opens.

1956 – Al Jackson founds Al Jackson Pools in Jacksonville, Florida. Jackson was one of the first to introduce to Florida a new and unique swimming pool water filtration system using Diatomaceous Earth – known commonly as DE. Today, pool professionals throughout the world consider DE filtration to be the finest in the industry. Jackson delivered innovative technologies to the First Coast, a standard that Portofino continues today.


Every team member at Portofino Pools is an officially certified Pool and Spa Operator (CPO©)through the National Swimming Pool Foundation (NSPF™) and adheres to the BluDiamond StandardSM, a standard established by president and owner Jack Manilla. Unique to Portofino, the committed staff is available to provide clients with excellent service 24 hours a day, 7 days a week.

Jack Manilla

Paula Manilla
Executive Vice President

Shane Westerman
Account Manager

Dudley Adams
Manager, Field Services

Renee Allen, Senior Representative
Customer Care and Registrar Coordinator
Portofino University

Taylor Swafford, Customer Care Representative
Portofino Pool & Outdoor Living Services



The BBB® is a private, non-profit organization whose mission is to promote and foster the highest ethical standards between companies and their customers in the areas of:

    • Dependable Service
    • Honesty In Advertising
    • Honest Business Practices
    • Reliable Complaint Handling Procedures

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The APSP® is the world’s largest international trade association representing the swimming pool, spa, hot tub and recreational water industries. APSP® is the leading industry advocate promoting professional best practices through education, industry standards, and safety.
APSP® members adhere to a code of ethics in business and technical practices and share a strong commitment to the safe, healthful, and enjoyable use of industry products.
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A Certified Building Professional® is an individual who has passed all the rigorous requirements of the APSP’s Certified Building Professional® training program. Graduates of the course learn the skills and value system pertaining to high ethical standards, commitment to the highest standards of workmanship and construction, business stability, and superior customer relations. After completion of the training, all graduates must complete continuing education requirements on an ongoing basis in order to maintain their CBP® certification.

More information at http://apsp.org


CSP® – Certified Service Professional®

A Certified Service Professional® is an individual who has passed all the rigorous requirements of the APSP’s Certified Service Professional® training program. The three-level technical training program (TECH I, TECH II, and CSP) provides practical knowledge for technicians and service professionals, from structures and electrical systems, to hydraulics, pumps, and filters, to water chemistry and maintenance.

APSP® members who successfully complete all three levels are granted the program’s highest credential—CSP™ Certified Service Professional®.

Afterwards, all graduates must complete continuing education requirements on an ongoing basis in order to maintain their CSP® certification.

More information at http://www.apsp.org/EducationCertification/content.cfm?ItemNumber=854


CST® – Certified Service Technician®

A Certified Service Professional® is an individual who has passed all the rigorous requirements of the APSP’s Certified Service Professional® training program. The three-level technical training program (TECH I, TECH II, and CSP) provides practical knowledge for technicians and service professionals, from structures and electrical systems, to hydraulics, pumps, and filters, to water chemistry and maintenance.

Afterwards, all graduates must complete continuing education requirements on an ongoing basis in order to maintain their CSP® certification.

More information at http://apsp.org/education-certification/apsp-career-institute/cst-program-become-a-certified-service-technician.aspx


FSPASM – “Florida Swimming Pool AssociationSM

The Florida Swimming Pool AssociationSM serves as the coordinating organization for 16 local FSPASM Chapters. FSPASM provides government relations representation on behalf of its members to the Florida Building Commission and the Construction Industry Licensing Board as well as other legislative bodies that regulate the swimming pool industry in Florida such as the Department of Health. The Association provides educational courses for industry professionals, produces an annual industry trade show, and acts as the consumer resource for finding reliable professionals in the swimming pool industry.

More information at: floridapoolpro.com.



The Certified Pool/Spa Operator® certification program has delivered more training than any other program in the pool and spa industry since 1972, resulting in more than 200,000 successful CPO® certifications in 44 countries.

CPO® certification courses are designed to provide individuals with the basic knowledge, techniques, and skills of pool and spa operations. It covers 14-16 hours of information from the NSPF® Pool & Spa Operator™ Handbook (provided) and local codes taught by an NSPF® Instructor.

The CPO® program is widely accepted by health departments. More information at http://nspf.org/en/cpo.aspx


Economic Roundtable of Jacksonville

The Economic Roundtable of Jacksonville is a chapter of the National Association for Business Economics (NABE), founded in 1975.  Its Board of Directors is comprised of local business, academic, and civic leaders dedicated to promoting the discussion of economic topics relevant to northeast Florida through a speaker series designed to highlight regional stakeholders in business, government, and our community at large.

Student, Individual and Corporate memberships are available, as well as event sponsorship opportunities for businesses that wish to support our mission. Membership benefits include discounted program registrations, corporate recognition, and the opportunity to network with other influential leaders in the Jacksonville community.


JAX Chamber©

The JAX Chamber© is a not-for-profit organization with more than 3,000 members serving Northeast Florida, helping members to make connections, grow their businesses and prosper in our community.

Chamber Councils provide opportunities for members to make connections and hear presentations on topics of local business interest. There are six geographically located Councils, along with three special interest Councils: Professional Women’s Council, Information Technology Council and Health Council.


Jacksonville Business Club – Southside Business Men’s Club

The Southside Business Men’s Club was started in 1932 by a few civic minded men who wanted to improve the working environment of the Southside of Jacksonville. Since then it has grown into a premier Jacksonville business organization and a Jacksonville civic club that, aside from being being a volunteering club, also includes Jacksonville business networking, and many social events as well. Learn about the history of our Jacksonville Civic Organization, discover our community service, join our Jacksonville business club or do some charity work Jacksonville!



JaxSport is for adults, ages 18 and up, who want to go back in time and relive their childhood. We provide affordable, family friendly environments that are fun for everyone. With over 30 years of experience in the sport and recreation field, we offer the highest quality sports leagues on The First Coast. If you are new to the area, looking to meet new people, trying to build teamwork skills with your employees, or just want to be a kid again, then this is perfect for you.

JaxSport Social Club was born in April of 2005 with the idea of providing high quality sports leagues to the adults of Jacksonville. JaxSport was the first Sport and Social Event Organizer for adults on the First Coast. We ran our very first soccer league in October of 2005.

JaxSport offers sport and social activities for everyone age 18 and over. The main objective of our events is to have fun. We offer recreational and competitive divisions for all of our events. In addition, there will be many one-day events, including volleyball tournaments, kickball tournaments, and socials at the driving range.


Florida Resturant & Lodging Association

The North Florida Hotel and Lodging Association (NFHLA) and the Florida Restaurant and Lodging Association (FRLA) are pleased to announce that the NFHLA merged with the First Coast Chapter of the FRLA. Jack Manilla, a former member of the NFHLA board, elected to Board of Directors of the new FRLA – First Coast Chapter


This event planned for September 10-12 has been postponed due to Hurricane Irma.

The new dates are October 11-12, 2017.

FRLA board members, chapter presidents and representatives, past State chairmen, and at-large directors from large and small national restaurant and hotel chains and top independents gather for committee meetings, legislative updates, and panel discussions in conjunction with the Florida Restaurant & Lodging Show (October 11-12) at the Orange County Convention Center.


The Professional Pool and Spa Operator

The Professional Pool and Spa Operator (PPSO) certification course is the industry’s premier program for commercial swimming pool operators, managers, engineers, service company professionals, health officials and facility owners.

Developed FOR the industry, BY the industry, the PPSO course zeros-in on the core skills needed for safe and efficient commercial pool and spa operation. The format makes it easy to determine the building blocks for a solid foundation for your aquatics career. Unlike traditional courses, the PPSO course provides everything commercial operators need, and nothing they don’t.

More information at https://www.portofinouniversity.com/ppso-training


USPA – “United Pool & Spa Association”

United Pool & Spa Association (UPSA) was chartered in 1983 as a non-profit trade association.  It was originally organized to serve the interests of commercial pool contractors and their associates, suppliers, and the engineers that design public pools.  In recent years UPSA has expanded its membership to welcome solid residential swimming pool builders, as well as swimming pool service contractors, particularly those serving the commercial and public pool trade.

UPSA exists to create and maintain a better business environment for the members. The association is active in government agency liaison and oversight, safety promotion, education and providing networking opportunities for all members.

UPSA will continue to seek new and creative solutions to industry challenges. By attracting those who appreciate our approach, which uses a non-confrontational and consensus building style, we expect modest, but controlled growth.

UPSA is registered with the Florida Construction Industry Licensing Board as a CE Course provider. Our courses are non-commercialized and inexpensive. They are offered to the trade at our Annual Meeting and Expo and at seminars and workshops regularly scheduled in major metropolitan markets throughout the state. Refer to our calendar page in this website for upcoming educational events.

More information at: United Pool & Spa Association